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Why Internet means a serious business and needs your organization’s attention?
There are numerous reasons but these 5 big reasons above will change the way you think about Internet Technology: -
Internet is growing stupendously and consistently bypassing all competing channels
Internet promises a huge audience of over 1.2 billion “educated” users growing at 244.7% bypassing any other advertising channel, Table 1 demonstrates clout of Internet in past 7 years.
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World Internet Usage And Population Statistics
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World Regions
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Population
(2007 Est.)
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Population
% of World
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Internet Usage,
Latest Data
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% Population
(Penetration)
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Usage
% of World
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Usage Growth
2000-2007
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Africa
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933,448,292
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14.2 %
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43,995,700
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4.7 %
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3.5 %
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874.6 %
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Asia
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3,712,527,624
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56.5 %
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459,476,825
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12.4 %
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36.9 %
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302.0 %
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Europe
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809,624,686
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12.3 %
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337,878,613
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41.7 %
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27.2%
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221.5 %
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Middle East
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193,452,727
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2.9 %
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33,510,500
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17.3 %
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2.7 %
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920.2 %
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North America
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334,538,018
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5.1 %
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234,788,864
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70.2 %
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18.9%
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117.2 %
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Latin America/ Caribbean
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556,606,627
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8.5 %
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115,759,709
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20.8 %
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9.3 %
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540.7 %
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Oceania/Australia
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34,468,443
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0.5 %
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19,039,390
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55.2 %
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1.5 %
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149.9 %
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WORLD TOTAL
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6,574,666,417
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100.0 %
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1,244,449,601
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18.9 %
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100.0 %
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244.7 %
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Reaching your Target audience is Easier and Cheaper over Internet
90% of the Internet users reach your website from Search Engines like Google and Yahoo. These Search Engines Index the content available on your Website in their Databases and they list the Indexed Content if an Internet user seeks similar information. So, all you require to promote your organizations on Internet is a technically correct Website with right comprehensive content. You can present your organization profile, management profiles, credentials and accolades won, projects undertaken, projects in progress, and so on over your website and submit the same to the leading Search Engines for indexing to bring traffic and promote your organization without inducing any additional cost.
Advanced advertising techniques such as Email Marketing, Search Engine Marketing and Affiliate Marketing can also be used to bring additional traffic on a very nominal cost.
Speak to your Target Audience in their Language independent of your Time Zone
You can speak to your target audience in the language they know, in the Time Zone they are in. Advanced Internet applications resolve Internet address of the user on your website to their geographical location and in turn the language spoken thereof. So, your website can present the information available on your website in a language spoken and understood by your user.
Save on Communications Connect, Network and Collaborate over Internet for free
Internet provides an ideal ambience to your organization to Connect, Network and Collaborate people across world through Email Messages, Instant Messages/Chat, more advanced methods include Audio and Video Messaging.
You can also call Telephone Numbers over Internet through VOIP (Voice over IP) applications at a very nominal cost, so you can save above 90% on your telephone bills through ICT.
Internet provides a secure medium to accept payments
Internet enables you to accept Payments securely through Credit or Debit Cards, Online Cheques, Balance Transfers and host of other methods at a very nominal cost.
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