|
Build a Website to Promote your Organization, Raise Funds, Enrol & Train your Volunteers and Organize activism
Internet is the first preference for a growing number of people looking for a particular service or organization and 90% of them use Search Engine queries to seek this information. It is likely if they can’t find your organization online they will assume you don’t exist. So, a Website can provide information and services to the Internet users worldwide, in addition, it can also help your organization in generating revenue, providing better services to your clients and members, reducing costs and improving promotion.
You can build a Website to leverage following values from the Internet: -
E-Promotion: Promote your organization and its activities
You can build a website to promote your organization and its activities. You can attract Volunteers, Individuals, Corporate, Government and Consultants with a nicely designed website loaded with comprehensive information about the organization, its promoters and management team, projects undertaken successfully, awards and accolades won, and the projects in progress.
E-Fundraising: Raise funds and mobilize resources for your projects
You can Target Individuals, Corporate, Government and Consultants with a nicely designed Website to raise resources for your organization through Donations, Sales, Gifts and Innovative alliances. Your Website can be integrated with a Payment Processing Gateway to process Credit or Debit Cards (or any other form of Payment methods) to accept Receipts towards Donations, Gifts and Sales etc.
E-Enrollment: Enroll Volunteers and provide training
You can advertise volunteering opportunities in your organization over your website to attract Internet users from diverse age groups, regions and cultures. The volunteers can register as a volunteer by filing an “Expression of Interest” through an online volunteer registration form over your website.
E-Training: Training your Volunteers online
Online Training is the only training form that promises to provide a single experience that accommodates the three distinct learning styles of auditory learners, visual learners, and kinaesthetic learners. E-Training or Online training is considered to be the most efficient training system to provide training to a globally dispersed audience and at a reduced publishing and distribution costs. Besides other benefits, online Training offers individualized instruction, which print media cannot provide, and instructor-led courses are clumsy and at great cost. So, you can add the power of E-Training over your website to train your volunteers online.
E-Advocacy: Organize activism over causes, beliefs and policies
The Internet broad reach, low cost, and powerful ways of presenting information is reviving and re-inventing democratic participation of people around the world. Access to the Internet is expanding, giving voice to many who were previously excluded from the public policy debate either because they lacked the resources to participate or because they were geographically dispersed. People of different races, classes, ages, sexes, and sexual orientations can be indistinguishable on the Internet and hence they can communicate without being prejudiced. Your website is a powerful tool for presenting information in a compelling way as text, graphics, audio or video and organize activism. Integration of powerful features like Web Logs (Blogs) and Webinars can help your organization not only in making a point but also organizing Live Interactions with your audience.
E-Participation: Connect, Network and Collaborate with your stakeholders
Building and maintaining relationships with your members, supporters, donors and clients is one of the key measures of a Non-Profit Organization’s effectiveness. Communications with stakeholders viz. Membership Subscriptions Renwals, Campaigns etc. can be automated and responses from members along with their website activity can be tracked and stored to personalize communication with members based on their interests.
The stored information can later be referenced to generate reports providing information such as membership lists, their individual preferences, the last communication between you and them and what it was all about.
You can now collaborate with your stakeholders and increase their participation “Live” by integrating services such as Webcast, Webinars, Text or Audio Video Live Instant Chat etc with your website while cutting down your communication costs.
E-Volunteering: Online Volunteering
Virtual or online volunteering means providing community service electronically via the Internet. Virtual volunteers require fewer resources – generally they don’t require workspace or your stationery, telephone and computer systems. Virtual volunteers can help your organization to maintain your websites, perform online research, provide technical assistance to your stakeholders, write grant and sponsorship proposals, communicate and market online, refine strategic and operational plans and develop budgets, mentoring clients in a range of activities and so on.
|
